Marketing articles provide an excellent way of search engine marketing in London.  Search engine marketing basically means manipulating search engine results so that your website appears higher on the list, generating more traffic to your site, and therefore giving you increased opportunities for new customers.

In addition, marketing articles promote your site by attracting people who are searching for information, setting you or your company up as an expert in the field, and hopefully even redirecting them to your site.  While they may be looking for information now, you want your company’s name to be the one they remember when they decide to hire someone in the industry to do the footwork for them.

While the purpose of marketing articles is to generate traffic and higher website rankings, the high quality and most successful articles also provide information that people can use.  (After all, why would they want to check out your site if the article contains a lot of fluff?)  This makes users happy because they learn what they wanted to know.

And of course, you can’t forget the writers.  I have to say I’m thrilled with the popularity of marketing articles — they are one of my favorite things to write for my clients, and unlike traditional journalism, they pay quickly and well.  So really, the online marketing industry really benefits everyone!

Article marketing is a popular way to market one’s website these days.  This usually consists of submitting marketing articles to article databases across the Internet, which users can reprint freely as long as they include your company’s information and links, a section usually referred to as a “Resource Box.”

But should you also load the articles onto your own hosted FTP website??  While having the same information on your own site can be beneficial to potential customers, reprinting the same article on your site can actually get you dinged for duplicate content.  The search engines actually do try to rank websites according to quality, and they figure if you have the exact same article found elsewhere on the Internet, your site can’t be as high quality as others that have unique content.

There is a way around this, though.  Instead of posting the entire article word for word, write two different versions.  Once you finish the article, just rewrite it all over again, without looking at the first version.  This will help you come up with two completely different articles — one for your website, and one for the article directories.

Although this approach will take a little more of your time (or perhaps a little more of your money, if you are paying a writer to create the articles for you), it is worth it in the long run to avoid getting your website dinged for having duplicate content!